Article by Heidi Pun What Is Good Design - Design What do Slideshare, Pinterest, Airbnb, Behance, Posterous, Flickr, Etsy, Instagram, and Tumblr have in common? Well, they are all successful design-(co)-founded businesses. Their ‘design’ way of thinking transformed their startups into top companies with millions in revenue. But wait a minute, can their tremendous successes really be attributed to design? Isn’t functionality really what brings customers in and solves their pro

Article by Evelyn Powers How Do I Successfully Build a Brand - Branding Ok, you know something’s not quite right—you’re just not connecting with your audience. Maybe your brand is out of date. Maybe it’s aimed at the wrong type of client. You want to build a new brand for your business. But first, what the heck is a brand in the first place? A brand is more than just a logo or a website it’s how you make your people feel. It’s the collection of experiences that your clients h

Article by Emily Krause Why A Good Logo Is Important For Your Small Business - Design Let’s get a few things straight: your logo and your website is not your brand. Your brand is the experience and perception people have of your company. Branding is the action taken to build your brand and a brand identity is the tangible expressions behind your brand (logo, typography, colours, etc). With that said, your logo is important to your business because it communicates ownership, q