Article by Emily Krause Why A Good Logo Is Important For Your Small Business - Design Let’s get a few things straight: your logo and your website is not your brand. Your brand is the experience and perception people have of your company. Branding is the action taken to build your brand and a brand identity is the tangible expressions behind your brand (logo, typography, colours, etc). With that said, your logo is important to your business because it communicates ownership, q